Ashland Water Technologies, a commercial unit of Ashland Inc., has hired Jeff Fulgham as vice president, marketing. He is based in Wilmington, Delaware and reports to John Panichella, Ashland senior vice president and president, Ashland Water Technologies.

Fulgham brings more than 30 years of sales and marketing experience, primarily in industrial water treatment, to this role. He most recently served as chief sales and strategy officer for Banyan Water, based in San Francisco, California. He was responsible for sales, service, strategy and marketing for one of the fastest-growing water service companies, focused on driving water conservation for large commercial and institutional properties.

Prior to that, Fulgham spent much of his career with General Electric Co., serving in a variety of sales and marketing roles.  Following a period as director for the company’s global power industry business, Fulgham held positions as general manager, marketing and new product introductions leader, chief marketing officer and chief sustainability officer for GE Power and Water.